Introduction
Every day, billions of people scroll, click, like, share — and many of them discover new products or services while on social media. It’s not enough to just post; the real value comes when those posts drive people to your website, where they can learn more, engage, and become customers.
In this post, you’ll learn how social media generates new business through website traffic and reach, which platforms are best for different types of businesses, real case studies and data, and how JEBTAM delivers professional profiles & content that convert.
Why Social Media Matters for Traffic & Business Growth
Brand Discovery & Awareness
- According to Sprinklr, 58% of consumers report discovering new businesses via social media — overtaking traditional channels like TV or even some search methods. Sprinklr
- Exposure builds recognition. Every view, share, or mention helps your brand become familiar to more people.
Increased Traffic and Lead Generation
- A survey from Oberlo found that 73% of businesses say social media has directly increased traffic to their website. Oberlo
- Leads often follow, as traffic from social posts (especially with good calls-to-action) tends to be more engaged and higher intent.
ROI & Cost Efficiency
- Social media campaigns often outperform traditional display/banner ads in terms of cost per visitor. For instance, one case study showed a social media contest delivered 6.5× more cost-efficient traffic than banner ads. Ignite Social Media
- Combining organic content with paid promotion gives both long-term credibility and faster, measurable returns.
Supporting SEO & Search Presence
- Optimized profiles and content help your overall online presence. Search engines index social media profiles, helping with visibility when people search for your brand or keywords. Precise Creative+2Smart Insights+2
Recent Case Studies & Data
These real-world examples and statistics show how social media works in practice:
- A fashion retailer added social share buttons on product pages and saw a 30% increase in website visits. Strikingly
- A food delivery service used special offers promoted via social and saw a 50% jump in online orders. Strikingly
- In a campaign comparison, a social media contest outperformed banner ads by cost per visitor (6.5× better) and delivered better engagement per dollar. Ignite Social Media
- A business that improved its website speed & design, and combined organic content with social media & paid promotion, realized rapid growth in organic traffic and audience interactions. Mafost Marketing
Which Platforms Best Serve Different Business Types
Here’s a breakdown to help you choose platforms that align with your business goals and audience.
| Platform | Strong For… | Best Content Types | Business Types That Shine |
|---|---|---|---|
| Local reach + community interaction | Events, promotions, photos, live streams | Local services, restaurants, retail, consumer-facing businesses | |
| Visual branding, younger to middle demographic | Reels/stories, high-quality photos, influencer content | Lifestyle brands, fashion, beauty, wellness, hospitality | |
| B2B, professional service, thought leadership | Articles, case studies, professional updates, whitepapers | Consultants, SaaS, professional services, recruitment | |
| TikTok | High engagement, trend-driven content | Short video, challenges, behind the scenes | Consumer products, brands with personality, entertainment, certain education content |
| YouTube | Long-form content, tutorials, product demos | How-tos, deep dives, explainers | Tech, education/training, DIY, any business needing product demonstration |
| Visual planning & inspiration, predominantly female audience | Infographics, design ideas, recipes, step-by-step content | Home décor, crafts, weddings, food, design |
How JEBTAM Enables Your Business to Use Social Media Smartly
Here’s what sets JEBTAM apart, and how we help businesses maximize traffic & reach:
Professional Profile Creation & Optimization
- We build or refine your social media profiles (Facebook, Instagram, LinkedIn, TikTok etc.) so they look polished, reflect your brand, have clear messaging and a strong call-to-action, and are optimized for each platform’s best practices.
Strategy & Content That Convert
- We plan content calendars aligned with your business goals — awareness, leads, sales etc.
- We create high-quality graphics, video, infographics, and copy that resonate with your audience.
- Our content is designed for sharing, engagement, and directing people to your website (blog posts, landing pages, services).
Organic + Paid Mix
- Organic content builds trust; paid strategies help amplify.
- We help set up targeted ad campaigns tailored to your audience, to drive clicks and conversions.
- We monitor analytics closely to see which platforms & content types are performing, and adjust accordingly.
Cross-Platform Consistency & Reach
- We ensure consistent branding, voice, and messaging across all platforms.
- Repurposing content: one blog → Instagram post, LinkedIn article, TikTok video, etc., boosting reach without reinventing.
- Cross-promotion helps: referencing your website, encouraging follows, using profile links, embedding content.
Conclusion
Social media isn’t just “nice to have” — when used strategically, it becomes a major source of new business by driving website traffic, improving discovery, and creating leads. The key is choosing the right platforms for your audience, combining organic & paid content, optimizing profiles, and tracking what works.
At JEBTAM, we excel at setting up professional social profiles, crafting content that engages, and creating strategies tailored to your business, whatever your industry. Whether you’re B2B, retail, service-based, or creative, we can help convert social media reach into real business outcomes.
If you’re ready to turn your social media into a traffic-driving machine, reach out to us for a free audit or custom social/media strategy package.